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{"id":10177,"date":"2017-10-02T13:39:16","date_gmt":"2017-10-02T11:39:16","guid":{"rendered":"http:\/\/blockchainslovakia.sk\/2017\/10\/02\/ako-zvolit-spravnu-blockchain-strategiu-pre-vas-busi-ness\/"},"modified":"2017-10-02T13:39:16","modified_gmt":"2017-10-02T11:39:16","slug":"ako-zvolit-spravnu-blockchain-strategiu-pre-vas-busi-ness","status":"publish","type":"post","link":"https:\/\/blockchainslovakia.sk\/en\/2017\/10\/02\/ako-zvolit-spravnu-blockchain-strategiu-pre-vas-busi-ness\/","title":{"rendered":"Ako zvoli\u0165 spr\u00e1vnu blockchain strat\u00e9giu pre v\u00e1\u0161 business"},"content":{"rendered":"

Sme na prahu dn\u00ed, kedy sa technol<\/em>\u00f3<\/em>gia, akou je Blockchain dotkne v\u0161etk\u00fdch odvetv\u00ed, nielen t\u00fd<\/em>ch finan<\/em>\u010dn\u00fdch. Teraz je ten spr\u00e1vny \u010das zv\u00e1\u017ei\u0165, ak\u00fdm sp\u00f4sobom t\u00e1to technol<\/em>\u00f3<\/em>gia ovplyvn\u00ed aj va\u0161e podnikanie.<\/em><\/p>\n

Pokia\u013e p\u00f4sob\u00edte vo finan\u010dnom prostred\u00ed, pr\u00edpadne sa zauj\u00edmate o invest\u00edcie, pojmom blockchain \u010di bitcoin ste sa ur\u010dite nevyhli. Postupn\u00fdm v\u00fdvojom technol\u00f3gia blockchain z\u00edskava \u010doraz viac pozornosti aj mimo finan\u010dn\u00e9ho a investi\u010dn\u00e9ho sektoru.\u00a0Pr\u00edklady ako Wallmart a ich syst\u00e9m na sledovanie produktov skrz dod\u00e1vate\u013esk\u00fd re\u0165azec, \u010di messaging startup Marka Cubana<\/a>, ktor\u00fd ma posun\u00fa\u0165 s\u00fakromie a bezpe\u010dnos\u0165 v priv\u00e1tnych konverz\u00e1ciach. Blockchain m\u00e1 potenci\u00e1l opvplyvni\u0165 bud\u00facnos\u0165 mnoh\u00fdch odvetv\u00ed. To znamen\u00e1, \u017ee\u00a0l\u00eddri v oblasti podnikania stoja pred ve\u013ekou v\u00fdzvou, ako implementova\u0165 t\u00fato technol\u00f3giu aj do ich podnikov, \u010di u\u017e v r\u00e1mci zlep\u0161enia kvality produktov a \u017eivota ich klientov alebo priamo, spr\u00e1vnou implement\u00e1ciou do firemn\u00fdch procesov.<\/p>\n

K spr\u00e1vnemu pochopeniu tejto technol\u00f3gie je treba porozumie\u0165 trom veciam – \u00a0\u010do je blockchain, ako funguje, ak\u00fd m\u00e1 potenci\u00e1l a ako vytvori\u0165 strat\u00e9giu jeho implement\u00e1cie do vlastn\u00e9ho podnikania.<\/p>\n

Fundament\u00e1lne pochopenie technol\u00f3gie blockchain<\/b><\/p>\n

Vo svojej podstate je blockchain distribuovan\u00fd\u00a0syst\u00e9m na overenie a uchov\u00e1vanie transakci\u00ed, \u00fadajov bez potreby tret\u00edch str\u00e1n, \u010di centralizovan\u00e9ho \u00fa\u010dastn\u00edka, ktor\u00fd by tento proces mohol akoko\u013evek ovplyvni\u0165. Benefity? Jednoducho povedan\u00e9 – vytv\u00e1ra spo\u013eahliv\u00fd a zdie\u013ean\u00fd zdroj pravdy a d\u00f4veryhodnosti.<\/p>\n

O tom, ako t\u00e1to technol\u00f3gia funguje som u\u017e p\u00edsal\u00a0v jednom z mojich blogov<\/a>,\u00a0kde som sa sna\u017eil vysvetli\u0165 blockchain “\u013eudskou re\u010dou”, ale m\u00f4\u017eeme si to zopakova\u0165.\u00a0Technol\u00f3gia blockchain funguje ako proces, \u010di met\u00f3da, v ktorej \u00fa\u010dastn\u00edci spolo\u010dne tvoria decentralizovan\u00fa sie\u0165, tvoria hodnotu a overuj\u00fa transakcie sami medzi sebou, bez \u00fa\u010dasti prostredn\u00edka, \u010di tretej strany. Vzh\u013eadom na vysok\u00fd stupe\u0148 distribuovania \u00fadajov medzi v\u0161etk\u00fdch \u00fa\u010dastn\u00edkov v sieti, potenci\u00e1lny “podvodn\u00edci” bud\u00fa okam\u017eite detekovan\u00ed a odmietnut\u00ed ostatn\u00fdmi \u00fa\u010dastn\u00edkmi v sieti. V podstate m\u00f4\u017eeme poveda\u0165, \u017ee spolo\u010dne vytv\u00e1raj\u00fa nie\u010do, ako neprep\u00edsate\u013en\u00fa hist\u00f3riu transakci\u00ed.\u00a0T\u00e1to technol\u00f3gia umo\u017e\u0148uje \u00faplne nov\u00fd – transparentn\u00fd pr\u00edstup k riadeniu d\u00e1t a transakci\u00ed, ktor\u00fd sa odli\u0161uje od v\u00e4\u010d\u0161iny s\u00fa\u010dasn\u00fdch syst\u00e9mov uchov\u00e1vaj\u00facich d\u00e1ta v centralizovan\u00fdch datab\u00e1zach, kontrolovan\u00fdch \u010dasto jednou stranou, n\u00e1chylnou na r\u00f4zne \u00fatoky \u010di ovplyv\u0148ovanie zo strany in\u00fdch faktorov.<\/p>\n

Potenci\u00e1l<\/b><\/p>\n

Ned\u00e1vno som p\u00edsal o\u00a0\u0161estn\u00e1stich oblastiach, ktor\u00e9 Blockchain zmen\u00ed<\/a>. Po\u010fme si to z\u00fa\u017ei\u0165 do piatich najpodstatnej\u0161\u00edch rie\u0161en\u00ed, ktor\u00e9 m\u00f4\u017eu ur\u010dova\u0165 \u010fal\u0161\u00ed smer, a z\u00e1rove\u0148 aj z\u00e1klad\u00a0strat\u00e9gie pre v\u00e1\u0161 podnik.<\/p>\n

1) Eliminovanie prostredn\u00edkov, \u010di tret\u00edch str\u00e1n
\n<\/b>Ve\u013ea digit\u00e1lnych, ale aj offline podnikov\u00fdch procesov, produktov zahr\u0148uje jedn\u00e9ho alebo viac prostredn\u00edkov, ktor\u00ed produkuj\u00fa a uchov\u00e1vaj\u00fa hodnotu firmy, \u010di produktu. Ako pr\u00edklad si vezmime pois\u0165ovne a ich agentov, investorsk\u00e9 a spr\u00e1vcovsk\u00e9 spolo\u010dnosti a ich finan\u010dn\u00fdch poradcov, \u010di r\u00f4zne \u00faverov\u00e9 in\u0161tit\u00facie a ich hypotek\u00e1rnych makl\u00e9rov. Spomedzi r\u00f4znych atrib\u00fatov, prostredn\u00edk m\u00f4\u017ee vnies\u0165 d\u00f4veru, pr\u00edstupnos\u0165 a jednoduchos\u0165 do business transakcie. Pomocou blockchain technol\u00f3gie sa t\u00e1to potreba prostredn\u00edkov signifikatne zn\u00ed\u017ei.<\/p>\n

2) R\u00fdchlej\u0161ie transakcie bez potreby overovania pomocou tret\u00edch str\u00e1n
\n<\/b>V pr\u00edpadoch, ke\u010f je potrebn\u00e1 vysok\u00e1 miera d\u00f4very a valid\u00e1cie d\u00e1t, s\u00fa v s\u00fa\u010dasnosti zapojen\u00e9 pr\u00e1ve centralizovan\u00e9 syst\u00e9my, n\u00e1chyln\u00e9 na r\u00f4zne vplyvy, ako je to v pr\u00edpade politick\u00fdch volieb, ofici\u00e1lnych administra\u010dn\u00fdch dokumentov, \u010di pe\u0148a\u017en\u00fdch transakci\u00ed. Toto s\u00fa skvel\u00e9 pr\u00edklady mo\u017enej implement\u00e1cie technol\u00f3gie blockchain do procesov, ktor\u00e9 si \u010dasto vy\u017eaduj\u00fa vysok\u00fa mieru autentifik\u00e1cie a verifik\u00e1cie. V dne\u0161nom svete, ktor\u00fd je pohlten\u00fd v byrokracii a r\u00f4znych \u010dasovo n\u00e1ro\u010dn\u00fdch procesoch, m\u00f4\u017ee by\u0165 aj tak n\u00e1ro\u010dn\u00fd proces, ako je prepis majetku \u010di pozemku, vykonan\u00fd v priebehu p\u00e1r min\u00fat len za pomoci telef\u00f3nu. D\u00f4kazom n\u00e1m m\u00f4\u017ee by\u0165 aj pripravovan\u00fd projekt pre\u00a0Dubai – Smart City<\/a>.<\/p>\n

3) Zdroj vy\u0161\u0161ej d\u00f4very a zdie\u013eanej pravdy
\n<\/b>Digit\u00e1lny a offline z\u00e1kazn\u00edci \u010doraz viac vn\u00edmaj\u00fa vplyv na ich ob\u013e\u00faben\u00fd produkt nielen z v\u00fdrobn\u00e9ho h\u013eadiska, ale \u010doraz viac za\u010d\u00ednaj\u00fa sledova\u0165 aj produk\u010dn\u00e9 podmienky a cel\u00fd dod\u00e1vate\u013esk\u00fd re\u0165azec. Toto je \u010fal\u0161\u00ed priestor pre rozvoj za pomoci implement\u00e1cie technol\u00f3gie blockchain v kombin\u00e1cii so \u201csmart packaging\u201d na zabezpe\u010denie \u00faplne nov\u00e9ho levelu transparentnosti. V jednoduchom pr\u00edklade si sta\u010d\u00ed len predstavi\u0165 distribuovan\u00fa sie\u0165 pre mana\u017eovanie a audit hist\u00f3rie ka\u017ed\u00e9ho tovaru vyroben\u00e9ho ur\u010dit\u00fdm v\u00fdrobcom.<\/p>\n

4) Spr\u00e1va osobn\u00fdch \u00fadajov
\n<\/b>Koncept digit\u00e1lneho ID je tu u\u017e dlh\u0161iu dobu, ale v\u017edy nar\u00e1\u017eala na podstatn\u00fa prek\u00e1\u017eku, ktorou je pr\u00e1ve bezpe\u010dnos\u0165 a neovplyvnite\u013enos\u0165 tak citliv\u00fdch d\u00e1t, ako s\u00fa identita a zdravotn\u00e9, \u010di soci\u00e1lne \u00fadaje. Pr\u00e1ve technol\u00f3gia blockchainu n\u00e1m poskytuje presne tie atrib\u00faty, ktor\u00e9 potrebujeme – \u00a0d\u00f4vera, transparentnos\u0165 a nemennos\u0165.\u00a0SecureKey<\/a>\u00a0je iniciat\u00edva, ktor\u00e1 v s\u00fa\u010dasnosti prech\u00e1dza pilotn\u00fdm projektom v Kanade. Zabezpe\u010duje \u0161t\u00e1tom overen\u00e9 digit\u00e1lne ID, ktor\u00e9 umo\u017e\u0148uje podpisova\u0165 zmluvy, \u010di dokumenty bez potreby fyzick\u00e9ho podpisu.<\/p>\n

5) Nov\u00e9 monet\u00e1rne modely a mikroplatby
\n<\/b>Najo\u010dak\u00e1vanej\u0161\u00ed vplyv tejto technol\u00f3gie a kryptomien je pr\u00e1ve na digit\u00e1lny obchod. Platba kryptomenami s\u013eubuje zna\u010dn\u00e9 zn\u00ed\u017eenie n\u00e1kladov a poplatkov pri transakci\u00e1ch v porovnan\u00ed s dne\u0161n\u00fdmi najv\u00e4\u010d\u0161\u00edmi hr\u00e1\u010dmi na trhu, ako s\u00fa Visa \u010di Mastercard. Ve\u013emi podstatn\u00e1 vlastnos\u0165 kryptomien je pr\u00e1ve neovplyvnite\u013enos\u0165, a to, \u017ee nerozli\u0161uje hranice \u00fazemia. Medzin\u00e1rodn\u00e9 platby prebiehaj\u00fa bez \u00fa\u010dast\u00ed prostredn\u00edkov a bez zv\u00fd\u0161en\u00fdch poplatkov.\u00a0Za hranicou v\u0161eobecne zn\u00e1mych v\u00fdhod kryptomien le\u017e\u00ed aj pojem mikroplatby. S kryptomenami dok\u00e1\u017eeme prev\u00e1dza\u0165 ve\u013emi mal\u00e9 \u010diastky hodn\u00f4t bez vplyvu poplatkov \u010di zv\u00fd\u0161en\u00fdch n\u00e1kladov.\u00a0Amazon sp\u00fa\u0161\u0165a projekt soci\u00e1lnej siete\u00a0Spark<\/a>, kde tvorcovia obsahu bud\u00fa pr\u00edjma\u0165 mikroplatby na z\u00e1klade toho, ako je ich obsah ob\u013e\u00faben\u00fd a hodnoten\u00fd.<\/p>\n